When you want to sell your Durango, you have options. You can go the normal, established route, which is: place an ad in the newspaper. Or you can opt for putting your Durango on a busy street with a for sale sign in the window, and hope that a potential buyer sees it. You can also place an ad in an auto-seller publication. But all of these methods have drawbacks.
Newspaper ads run typically for three days or a week. At the end of that time, you have to rerun the ad and pay again. Also, the more you say about your Durango, the more you have to pay. Plus, pictures are usually at a premium: it is very expensive and usually not cost-effective to run photos with your ad.
Placing an ad in an auto-seller publication can be effective but their circulation is limited. Putting your vehicle out on the street is well, you know - it's kind of a "hit and miss" proposition. A lot depends on the location - where you park your Durango. Other factors include the weather, the time of day, and the time of year.
Enter the internet. Internet ads do away with a lot of the above limitations. First of all, you can say as much as you want about your Durango; there is so much space to write your description and your selling points that you don't have to worry. Adding pictures is expected. You can usually add as many pictures as you need to without going over the limit of ten or 12.
Your add runs for as long as your vehicle is for sale on the internet. Once you pay, that's it. You pay only once until your Durango is sold.
Circulation is huge on the internet. Often, your ad appears with used and new car price-quote companies like Kelley Blue Book, through internet news services like MSN, and in newspapers that have websites. But your local coverage is still thorough as well, since your ad appears in your own local newspapers and may even be picked up by "satellite" papers in other towns.
You can change information anytime you want to with an internet ad and you are not limited as to the number of changes you make. At any time, you can add or change your pictures, too.
Speaking of pictures, here is a suggestion: show your Durango from a number of different angles on the outside. From the front, straight on; a view of the back; a view from the side; a view of the roof rack. Take a picture of the wheels and rims.
You can also show multiple views of the interior: the instrument panel, the dashboard, the two front seats, the rear cargo area, and the rear seating. You can even throw in a couple of shots of the engine compartment. If you've customized your Durango with undercarriage or running lights take a shot a night. Fantastic.
So why not consider internet selling?